Africa ArchitecTour, a new format focuses on high-growth markets

Sep 8, 2020

For Casa su Misura appointment at Campionaria 2021

Fiera di Padova launches a new format dedicated to the world of the homes, furniture and architecture. Africa ArchitecTour, a B2B event dedicated to Italian excellence in architecture, interior design and furniture that will meet buyers from nine high-growth African countries. A distinctive positioning that is part of an overall strategy that projects Fiera di Padova and the territory into international niches yet to be developed.

On 18 and 19 November 2020 Africa ArchitecTour will bring buyers from Morocco, Ethiopia, Ghana, Ivory Coast, Nigeria, South Africa, Cameroon, Senegal and Benin to Padua. All countries to which our country’s exports grow at a rate of over 6% per year. Operators arriving from sub-Saharan Africa will meet companies representing Made in Italy and national architecture firms through a dense B2B matching program and thematic tables.

FURNITURE, DESIGN AND HOME AUTOMATION

Among the many companies that have already joined the new event there are representatives of a vast world ranging from furniture for homes and offices – for example furniture, kitchens, bedrooms, seats – to interior design – to the areas of lighting, mosaics, marbles and accessories.

The event is also aimed at design professionals – architects and urban planners – and new home automation technologies – security, automation, smart-home. Africa ArchitecTour sees companies from the Northeast at the forefront and is organized with the support of ICE, the Veneto Region, Promex, the New Foreign Center of the Veneto Chamber of Commerce and Made in Vicenza.

NEW SYNERGIES FOR A TAILORED HOME

News also for the historic Casa su Misura show, which in May 2021 will find a new location within the Campionaria Trade Fair, bringing its long history and its brand as added value.

Padova Hall thus adds two new pieces to the strategy of restarting and redefining Fiera di Padova’s calendar, after the forced start to 2020 caused by the Coronavirus pandemic.