A restart “against the wind” between challenges and opportunities

Jul 31, 2020

The green light from the Veneto Region had already arrived in recent weeks, the decree from the Prime Minister for the whole nation is expected in the coming days: with trade fairs reopening in September, a very difficult phase will have come to an end – the most difficult in recent history, with an estimated overall drop in turnover for Italian fairs in 2020 of 70% – and a last quarter that promises to be very complicated.

The kermesse inaugurating the recommencement of activities will be Antiquaria Padova, scheduled from 12 to 20 September. Twelve trade fair events, both B2B and B2C, are scheduled between September and December. The much awaited appointment with Auto e Moto d’Epoca has been confirmed, between 22 and 25 October, while the Green Logistics Intermodal Forum event on 12 November and Flormart City Forum on 1 December represent two important moments of meeting and matching in view of the next editions of the International Exhibition of Sustainable Logistics and the International Exhibition of Nursery Gardening and Landscape Architecture.

For the complete event calendar: www.fieradipadova.it/en/calendar/

SAFE EXHIBITIONS’ PLAN

The reopening of the Fiera di Padova will be in compliance with rigorous anti-contagion measures defined by the guidelines established by the Conference of Regions and Autonomous Provinces. In order not to be caught unprepared, we have already implemented a detailed plan that focuses on the health of visitors without complicating the visitor experience. A second package of specific measures has been put in place for conferences.

THE RECOVERY TO DISCONJECT A DOMINO EFFECT

The possibility of having a set date for the recommencement of trade fair activities on a national level represents a first important signal – a starting point from which to begin – the ground lost in these months of stoppage, 800 million Euros in direct damages for Italian fairs and 1, 4 billion Euros if related industries are considered, will force the sector into a race against the wind, full of obstacles, but also opportunities: a challenge that can only be faced with the support of a strong national support strategy, because the deep crisis of the this sector risks bringing with it heavy repercussions on the entire economic system, undermining areas that are more than ever strategic today such as exports and the enhancement of made in Italy.